GORILLAMBA
AN INDEPENDENT BUSINESS EDUCATION

Less theory.
More monkey
business.

Learn business by building one. A 12-week experiment in selling, making, and figuring it out—with a few good people.

Explore the curriculum How it works

Open curriculum. Real-world practice. A healthy disregard for the usual path.

FIELD NOTES / 001LEARN. BUILD. REPEAT.
A sculptural charcoal gorilla perched on a stack of books, with a yellow pencil
THE CLASSROOM IS OUT THERE.↗
12 weeks

A little structure. A lot of practice.

02 launches

Real offers. Real customer feedback.

06 hours / week

Built around the rest of your life.*

01 / THE IDEA

You don’t need permission
to get a business education.

You need something to try,
people to try it with,
and the nerve to ask for the sale.

Gorilla MBA is a small, part-time learning cohort built around real business experiments. We borrow the useful ideas, put them to work, and compare notes on what actually happened.

The pilot brings 3–5 people together for 12 weeks. We’ll test two offers, learn to read the numbers, and build relationships with people doing the work.

*Ordinary weeks take about six hours. Two pre-booked launch weekends take about 10–12 hours each.

01

Learn just enough.

A focused concept, a useful resource, then out into the world. About 45 minutes of reading a week.

02

Do the actual thing.

Interview customers. Make an offer. Deliver it. Track the cash and the hours. Everybody takes a turn.

03

Bring back the evidence.

Show what happened, not just what you hoped. A well-supported decision to stop counts as learning.

02 / THE GAME PLAN

Twelve weeks.
A different kind of classroom.

See all 12 weeks
WEEKS 01–03

Find your footing.

Know your strengths. Find a real problem. Make your first offer.

LAUNCH WEEKEND 01WEEKS 04–06

Make it real.

Understand the numbers. Test your message. Get better at the ask.

REVIEW WITH AN OPERATORWEEKS 07–09

Build the muscle.

Launch again. Deliver well. Learn to negotiate and work together.

LAUNCH WEEKEND 02WEEKS 10–12

Make the call.

Choose an advantage. Allocate your money. Show your work.

DEMO & 90-DAY DECISION
03 / PACK LIGHT

Good ideas.
No reading-list guilt.

A small library from MIT, Y Combinator, working operators, and other useful corners of the internet. Pick the material that helps with this week’s work.

Open the toolkit
04 / PULL UP A CHAIR

Curious?
You’re our kind
of primate.

Follow the experiment. Get occasional updates on the curriculum, what we’re learning, and future cohorts.

NO APPLICATION ESSAY REQUIRED.